This program aims to provide students with knowledge underpinning the princiles of digital marketing and skills to undertake digital marketing planing . Through a series of into their marketing techiques and measre, as well as, iterate the success of their digital marekting strategy. This program is ideal for candidates seeking to gain a fundamental understanding of the digital marketing skills needed to formulate, run and measure effective digital marketing campaigns. It is best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and in-demand career. It teaches students the essentials to understand fundamental digital planning concepts.